Distributed Cloud
Data Grid
Rapidly Set Up
Multiple Globally Distributed
Data Grid Environments
and Track Performance.
Sales execs regularly interview customers and users and share with me recordings of their meetings and presentations.
The recordings reveal in-depth knowledge about the company and its users.
What they are having a hard time with.
What they wish they could do.
What trends they see.
Frustrations with their current products.
Goals for the future.
Sales executives partner with customers and report to us their findings.
BUILDING
DISTRIBUTED CLOUD
DATA GRIDS
DESIRED OUTCOME
End-to-End Augmented Intelligent Capabilities
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TBD
THE SOLUTION
The MVP
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Allow users to create one-to-many conditions using any attribute or event.
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Show a list of everything they can use to create a condition.
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Use advanced logic formulas to group conditions.
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After selecting attributes, user can view the distribution.
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A customer count across the attribute
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Allow importing an audience definition (json)
THE CHALLENGE
Simplifying all of the systems
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Many siloed data systems
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Lack of data-driven understanding
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It's difficult to deliver personalized engagement offers.
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Predictive is hard (both technically and operationally)
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Testing and learning is inconsistent and not scaled.
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Making decisions fast enough is challenging for new digital channels
MY ROLE
CUSTOMER EXPERIENCE DESIGNER
SCOPE THE MVP
PARTICIPATORY DESIGN
Led cross-functional Research
Secured stakeholder buy-in
RESEARCH AND REPORTING
User research
Market and competitive analysis
Personas development
Intake and synthesis
Uncover new relationships
ITERATIVE DESIGN
Rapid prototyping
Storyboarding user flows
Testing
Peer reviews
Stakeholder reviews
INFORMATION ARCHITECTURE
Created an interactive dashboard
Modularized complex functions
Microinteractions
Production wireframes
PRIMARY TOOLS
Hand sketching
Sketch App
Keynote
