Distributed Cloud
Data Grid

Rapidly Set Up

Multiple Globally Distributed

Data Grid Environments

and Track Performance.

BUILDING

DISTRIBUTED CLOUD

DATA GRIDS

DESIRED OUTCOME

End-to-End Augmented Intelligent Capabilities

  • TBD

THE SOLUTION

The MVP

  • Allow users to create one-to-many conditions using any attribute or event.

  • Show a list of everything they can use to create a condition.

  • Use advanced logic formulas to group conditions. 

  • After selecting attributes, user can view the distribution.

  • A customer count across the attribute

  • Allow importing an audience definition (json)

THE CHALLENGE

Simplifying all of the systems

  • Many siloed data systems

  • Lack of data-driven understanding

  • It's difficult to deliver personalized engagement offers.

  • Predictive is hard (both technically and operationally)

  • Testing and learning is inconsistent and not scaled.

  • Making decisions fast enough is challenging for new digital channels

MY ROLE

CUSTOMER EXPERIENCE DESIGNER

SCOPE THE MVP

 

PARTICIPATORY DESIGN

Led cross-functional Research

Secured stakeholder buy-in

 

RESEARCH AND REPORTING

User research

Market and competitive analysis

Personas development​​

Intake and synthesis

Uncover new relationships

 

ITERATIVE DESIGN

Rapid prototyping

Storyboarding user flows

Testing

Peer reviews

Stakeholder reviews

 

INFORMATION ARCHITECTURE

Created an interactive dashboard

Modularized complex functions

Microinteractions

Production wireframes

PRIMARY TOOLS

Hand sketching

Sketch App

Keynote​

 

© 2015    Charles    Perretti   Design    Build

 

charlesperretti@icloud |   San Francisco, CA 94122  |   Tel: 415-359-7545   

 To see my previous Product Design portfolio   www.perrettidesign.com