Motoroso.com is your curated product discovery platform
for automotive and power sports.
Find what drives you.

• THE CLIENT 

Motoroso is a high end automotive content discovery platform for automotive and power sports.

 

They want to create a marketplace that allows motorsports enthusiasts to discover content and buy the products that fit into their lifestyle.

Motoroso currently is sending users off of the site to buy products.

 

• THE PROBLEM TO SOLVE | SCOPE

       They are looking to add a market place to their curated product discovery experience.

  • They admire site like Houzz and Charitoz & would like to offer a similar type experience

  • They want to leverage their current visual search methodology for potential shoppers

  • One way they feel they can be unique is to allow the shopper to search by objective

  • Ideally capture shoppers at the moment of inspiration

  • Offer a curated experience

 

• MY ROLE -  '

     4 person team. 

Story

Wireframes

Develop multiple solutions

Lead Design Studio

Client Interviews

Competitive Analysis  

User Interviews

Survey Creation

User Flows

Usability Testing

Prototype

 

 

• PRIMARY TOOLS 

Hand Sketching +  SKETCH App 

 

 

• METHODS 

User interviews, market research, competitive reseach, stakeholder position,

 

Refine/iterate design studio sketches, paper prototyping, feature list

White-board, design-studio, synthesize, find insights, create use-cases 

WHAT THE MARKET PLACE LOOKS LIKE

 
MY MAIN GOALS
  • Create a lightweight, inspirational, and easy shopping experience.

  • Focus on the “search by objective” experience.

  • The search filters remain visible through the process so users can continue to shop different products without having to click back.

  • Allow customers to compare prices from different sellers on the product page.

 

I looked at other online Market places Like Houzz, Chariots, Ebay Mottors & Amazon.

WHAT DO THE USERS LOOK LIKE?

 
During the stakeholder interview they described their customer as
"Everyone could be our customer",
So I worked with them to develop 6 basic personas according to auto genres.

SURVEYS and INTERVIEWS

 

In order to  understand Enthusiasts and Automotive Professionals  current process,

I interviewed 4 Auto Enthusiasts.

 

What I Learned.

Auto Enthusiasts view their cars and car modifications as a reflection of their personalities. They put a lot of time, money, and effort into their cars.  Enthusiasts rely on trusted resources like online manufacturers, and forums to ask for and to give advice to other enthusiasts around the country and the world. 

PROCESSING RESEARCH RESULTS

 
ONE OF THREE PERSONAS CREATED FROM RESEACH RESULTS
 

Derick is a surgeon -

He has disposable income

He likes to tune his vintage Porsche

and take for country drives

He also Loves to race his Porsche in

Race Clubs on the weekends

 

AFFINITY MAPPING ORGANIZE IDEAS AND DATA

INSIGHTS

 Anyone can own a car, but not everyone can modify one
 
Vehicals are reflections of people's personality
 
Customers Value Professional Knowledge
 
Enthusiast's cars have great sentimental value
but they also have great inherent value like gems and precious metals
So they should have a Luxury shopping experience equal to Tiffany & Co.

CREATING THE SITE MAP & USER FLOW

CUSTOMER JOURNEY MAP

 

Solution to improve Handling

DESIGN STUDIO AND CONCEPT CREATIONS

PROTOTYPES AND TESTING

 

 

Rapid sketched possible solutions for the menus and site pages.
Discussed and tested and iterated pages.
TESTED

Received feedback from testing our sketches and moved into low-fidelity wireframes of the marketplace.  

 

There were many problems that needed to be solved like forums and comparison shopping but stayed focused on the marketplace.

ITERATE

After user testing there was more concept sketching of  "shopping by inspiration". 

WIREFRAMES

 

Created wireframes that represented the marketplace  options and process.

Then shared them with the client to take them through the shopping experience.  

DELIVERED A HI-FIDELITY PROTOTYPE

 
Some things I Reflected on once the Project was Complete ....

"Beware of scope creep.  There were several times during the creative process where we felt like we could improve Motoroso's platform in various ways. However, we had to take a step back and ask ourselves "Is this something we should be solving?"

 

"When working on a team everyone has a voice, and they want to be heard.  To them their ideas are just as important as yours.

 After all, they are also stakeholders and want to deliver only the best.  Be open-minded and find positive ways to keep everyone engaged. "

© 2015    Charles    Perretti   Design    Build

 

charlesperretti@icloud |   San Francisco, CA 94122  |   Tel: 415-359-7545   

 To see my previous Product Design portfolio   www.perrettidesign.com