Motoroso.com is your curated product discovery platform
for automotive and power sports.
Find what drives you.
• THE CLIENT
Motoroso is a high end automotive content discovery platform for automotive and power sports.
They want to create a marketplace that allows motorsports enthusiasts to discover content and buy the products that fit into their lifestyle.
Motoroso currently is sending users off of the site to buy products.
• THE PROBLEM TO SOLVE | SCOPE
They are looking to add a market place to their curated product discovery experience.
They admire site like Houzz and Charitoz & would like to offer a similar type experience
They want to leverage their current visual search methodology for potential shoppers
One way they feel they can be unique is to allow the shopper to search by objective
Ideally capture shoppers at the moment of inspiration
Offer a curated experience
• MY ROLE - '
4 person team.
Develop multiple solutions
Lead Design Studio
• PRIMARY TOOLS
Hand Sketching + SKETCH App
User interviews, market research, competitive reseach, stakeholder position,
Refine/iterate design studio sketches, paper prototyping, feature list
White-board, design-studio, synthesize, find insights, create use-cases
WHAT THE MARKET PLACE LOOKS LIKE
MY MAIN GOALS
Create a lightweight, inspirational, and easy shopping experience.
Focus on the “search by objective” experience.
The search filters remain visible through the process so users can continue to shop different products without having to click back.
Allow customers to compare prices from different sellers on the product page.
I looked at other online Market places Like Houzz, Chariots, Ebay Mottors & Amazon.
WHAT DO THE USERS LOOK LIKE?
During the stakeholder interview they described their customer as
"Everyone could be our customer",
So I worked with them to develop 6 basic personas according to auto genres.
SURVEYS and INTERVIEWS
In order to understand Enthusiasts and Automotive Professionals current process,
I interviewed 4 Auto Enthusiasts.
What I Learned.
Auto Enthusiasts view their cars and car modifications as a reflection of their personalities. They put a lot of time, money, and effort into their cars. Enthusiasts rely on trusted resources like online manufacturers, and forums to ask for and to give advice to other enthusiasts around the country and the world.
PROCESSING RESEARCH RESULTS
ONE OF THREE PERSONAS CREATED FROM RESEACH RESULTS
Derick is a surgeon -
He has disposable income
He likes to tune his vintage Porsche
and take for country drives
He also Loves to race his Porsche in
Race Clubs on the weekends
AFFINITY MAPPING ORGANIZE IDEAS AND DATA
Anyone can own a car, but not everyone can modify one
Vehicals are reflections of people's personality
Customers Value Professional Knowledge
Enthusiast's cars have great sentimental value
but they also have great inherent value like gems and precious metals
So they should have a Luxury shopping experience equal to Tiffany & Co.
CREATING THE SITE MAP & USER FLOW
CUSTOMER JOURNEY MAP
Solution to improve Handling
DESIGN STUDIO AND CONCEPT CREATIONS
PROTOTYPES AND TESTING
Rapid sketched possible solutions for the menus and site pages.
Discussed and tested and iterated pages.
Received feedback from testing our sketches and moved into low-fidelity wireframes of the marketplace.
There were many problems that needed to be solved like forums and comparison shopping but stayed focused on the marketplace.
After user testing there was more concept sketching of "shopping by inspiration".
Created wireframes that represented the marketplace options and process.
Then shared them with the client to take them through the shopping experience.
DELIVERED A HI-FIDELITY PROTOTYPE
Some things I Reflected on once the Project was Complete ....
"Beware of scope creep. There were several times during the creative process where we felt like we could improve Motoroso's platform in various ways. However, we had to take a step back and ask ourselves "Is this something we should be solving?"
"When working on a team everyone has a voice, and they want to be heard. To them their ideas are just as important as yours.
After all, they are also stakeholders and want to deliver only the best. Be open-minded and find positive ways to keep everyone engaged. "